Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arlington National Cemetery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good app as far as getting location of graves, could use some enhancements e.g. a back button definitely!, a north arrow for orientation, more reliable directions from one grave to the next grave. On a recent Saturday, while trying to pay respects to a number of graves, the directions were horrible. Granted, it might have been operator error, but I’ve been waiting for three weeks for tech support to contact me. This after 3 calls, and even a case number, still to no avail! Very surprising and disappointing for ANC. It could be my operating system, or the ANC app system was down or just erratic, but with no contact how would we rectify the problem? App support/customer service - you could do better!
Desperately needs a back button, having to restart after every dive into the app is pure frustration.
Growing up in Virginia I visited multiple times. I knew I had a great uncle buried here, but my memory of trying to visit was that it was tedious and time consuming- we needed to go to an office and get someone to look him up, then give us a grave location that was tricky to find in a giant cemetery with a paper map. Now 25+years later, I took a friend’s daughter. We were able to look up her grandpa in less than 10 minutes while riding there, get a location on a zoomable map, quickly navigate directly there once dropped, get a graveside photo and still make the changing of the guard. Great Uncle was not quite on the way back, but he is in my saved content. Thank you!
Users can locate gravesites and other points of interest throughout the cemetery, generate front-and-back pictures of a marker or monument, and receiv...