Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amplify Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Especially now, during COVID-19, having a functioning mobile app is critical to managing customers money. App is Unable to transfer money between accounts. Screen to enter the amount does not work, won’t recognize certain numbers at all or enters the wrong number when selected. Decimal point won’t enter at all. On the current version, have deleted and reloaded without change. This will cause me to move my money elsewhere after being a loyal customer for over 30 years!! Fix this please!
I have accounts with two credit unions and a few national banks, and I gotta say, Amplify’s app is actually the best in terms of functionality. I don’t know why most financial apps don’t support landscape (so you can see a non-truncated transaction escription), but Amplify does! Transfers are fast, you can rename and re-order accounts, they’re color coded, etc. etc. Two thumbs up.
As a UX Designer, I was glad to see an update. Unfortunately, the ease of scan-ability has been lost in the update, as far as viewing transaction history. I used to be able to read my transaction history and see the store name of my purchase, however now, because there is now verbiage describing the action (i.e. "Debit card authori...," "Purchase return...," etc.) the rest of the verbiage is truncated. Now I have to tap into each transaction, one at a time, to see where the transaction comes from. This is really tedious. Please fix. This App gets a 2 star rating but the Bank itself is deffinitly a 5 star bank!
As a digital-first credit union, our focus is on putting more banking tools into the hands of our members. With mobile banking at Amplify Credit Union...