Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ALLIANCE FOR CONTINUING EDUCATION IN THE HEALTH PROFESSIONS, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app crashed and bumped me out all week during the conference. Other than that, the functionality is pretty good.
Wish that more slides were available on the Cadmium App. Unfortunate that many slides did not get submitted by presenters. Hopefully the slides will be available soon.
**** FOR ATTENDEES ONLY **** The Alliance Events mobile application allows you to browse through presentation, speaker and exhibitor information fro...