Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AEG Europe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t load even after multiple reinstallations. We missed the first act we wanted to see as had to stand in a massive line of 100s of festival goers who couldn’t load their tickets on this useless app.
First off everything is stretched from the text to the photos. Hurts my eyes. Second, when registering, it doesn’t even tell you what’s wrong with the password you’re choosing (took me 5 minutes to figure out the password was too short). Upsells on every screen is annoying. There’s an app called Radiate I used for a few festivals when I was abroad in the States - you all should use that next year. I love this festival but the hell were you thinking getting this app? Basically app blows - might as well just print out schedules 🙄
Never miss a minute of the action with the official Uber One presents All Points East festival app. Taking you from the start of your experience at AP...