Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infinite Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is cute and good for kids who need to practice reading and are interested in dogs. Kids can learn about different dog breeds and what makes them unique. There is an audio option that allows for children to listen to the books. For children that don’t know some of the vocabulary, this audio option is great. They can also mute the sound on their device and read the books to themselves. This is a good app for home use to get in the required 20 minutes of reading 5 days a week. However, it’s not great for use in the classroom, but could be adapted. (See downside below) Downside - There are no comprehension questions with these books! In order to truly be a wonderful, useful education app, this app needs comprehension questions with its stories. Classroom teachers could have students write down all of the words they don’t know in a vocabulary/word work notebook. Teachers could also create a worksheet, dry erase sheet, or journal paper that has students write down the title, a few bullet points about what they learned, any words they didn’t know, and a 1-5 star rating for the book, based on how much the student enjoyed the book. Target age for the app is 6-8, and says 4+. It’s user friendly, and is good for K-2, plus beginning 3rd grade, and 4th/5th graders that are behind on their reading level. Kindergartners will need assistance to read the books, or they can listen to the audio. Advanced 1st graders and on-grade level 2nd graders can read the books silently. -Written by a Reading Specialist
As children learn to read and decode words, it is essential that they understand the world around them, as that knowledge is key to making meaning of...