Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Catherine Price LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought the app because I'm in NYC to see the show, and thought this would be a great way to explore more of Hamilton in New York. The app only includes Philadelphia, even though the screen captures show a NY tour option when you purchase the app. I want to give the app a higher rating, but am disappointed NY is missing!!
Everything you need to get your Hamilton fix! The museum suggestions add the perfect touch.
So well done and informative. A must for any Hamilton fan. #fightforthefirst
"A walking tour for the unsung Philly sites of Hamilton." —Philadelphia Inquirer "Eminently fascinating." —Philadelphia Independence Visitor Center "M...