Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abbott Laboratories Employees Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like Chase and BMO apps. Both of them allow me to see my credit cards, see what is being billed, due dates, etc. also every time I make a transfer, I have to input my password. That really stinks if I’m doing a couple of things. This app really needs an update. It is very clunky. It would be nice if I could get my Zelle stuff through ALEC app also. Although I would still prefer to have this app than no app at all.
If you you just want to check your balance this app is fine, but it the use of pop money to pay is just an impediment as well as the way it displays the credit card balances.
You can copy paste passwords which is a pain, it has touch id, but whenever you do a transaction it asks for a password again. I find it annoying because every time you forget your password you can reuse it. That means you need to keep coming up with passwords that you will keep forgetting because you only use it for this. If I set up touch id please don’t ask for a password, I don’t think it makes sense.
With ALEC’s Mobile Banking, now you can manage your money anytime, anywhere from your iPhone or other mobile device. You can conveniently: • Manage y...