Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alabaster Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love that Alabaster has an app—I’ve been reading their devotionals daily and now I can do that on my phone. I have a few of their books and they are the perfect for studying the Bible.
I love Alabaster and I love now being to access my rewards points and add items to my wishlist with ease.
I've been waiting for Alabaster to make an app, so excited it's finally here. It already looks beautiful
Our vision is to see all of humanity experience God as beautiful. Download the Alabaster app to easily browse our entire catalog and be the first to...