Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alper Gonen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ad revenue cannot be worth your app being rendered useless. I understand it's a free app and you need revenue but the ads have literally made your app useless.
Verify human isn’t working. Refreshes and keeps putting verify human and says flight tracker 24 needs to verify your connection March 3, 2025 Please fix You have a great app when it’s working
I hate apps that force ads on it’s users. If you would like to push users to watch ads make it so like if you want to have access to premium features, you have to press an ad button and watch a few ads. That seems more effective then scaring users away by forcing ads on them.
Have you ever wanted to keep track of your friends and acquaintances who fly? Are you curious about the destinations, aircraft models or the speed at...