Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FTY LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wider what I was doing with all the scheduled button pushing I did playing this fun game (I know it was some other project happening).
It could be a really fun game, but it is loaded with ads! You clear two levels, which only takes seconds to do, and then you have to endure an ad. Each ad lasts longer than clearing both levels. Got tired of spending more time watching ads than playing the game. Delete. Sad!
Way too many ads, like after every set. I play for 5 seconds, then 15 to 30 seconds of ads plus another 10 - 15 seconds of trying to exit out of the ad by pressing on something at least 3 times. This would be an interesting game if I could play longer before ad showed up. How this got a 4.4 rating, I could not begin to guess. What a waste of development time for a game I won’t continue to play.
There is a limit to how many you can shoot. If you don’t have enough bullets, you can increase the number of bullets at the gate on the way. If you do...