Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American International Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Generally a nice app it fails to update to the latest policy number upon renewal. In an emergency i need to give correct information so for the app to show an old and invalid policy reference is discomforting to say the least AIG knows my employer and it this is an odd fail (failure to self-update). I cannot change the policy nr Hopefully aig can pick this bug up and fix it
Can’t login, link to support doesn’t work, just a cycle of looking at the same page. No problem logging into the website but why have an app that’s so poorly designed?
I can’t print insurance certificates. Emailed support and they sent me details of how to download the app from the App Store and then details of how you print them. No help what so ever, I had the app hence the request to support, I knew where to go to print the certificates, they just don’t print or email. Same problem on their website so I emailed support, still waiting for response ….
The AIG Travel Assistance App is only available to corporate/business travel policyholders. Individual leisure policyholders do not have access to the...