Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Archie Thompson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keeps failing to load video
Couldn’t self generate any vids, I wouldn’t even want to, considering how CRAPPY the vids are. Oh not to mention, pay 6 DOLLARS for a 0.3 second vid, great deal! I’ll be sure to buy it.
Even when directions are added to a template it still generates the same video as the template. It appears to be able to follow the first few words of the instructions, after that not much more to offer.
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