Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kansas District Council Assemblies of God · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Instead of getting a document to see a schedule, I got a new app I had to add to my phone. That then does not specifically guide me to a document. It causes a lot of confusion and is very clunky to use. In fact, the entire beginning of using this app had nothing loaded to it
The AGK is an organic organization consisting of 145 local congregations and 495 men and women called to provide ministry leadership. The reality of J...