Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Piedmont Advantage Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They are the slowest bank I have ever been a member of. I will be closing my accounts because their ATM on Battleground has been down for more than a month!!! They allow fraud charges to charge to your card and then when you have to cancel your card they DO not send you a new one. You have to go to the slow branch and get it from One of their incompetent people that will take 50 minutes and 4 people to print the card. I’ve waited over an hour before for a withdrawal!!! Slow slow slow and rude too.
I was on the fence about using this app back when it 1st came out. Sit back and waited for a while to make sure all bugs were worked out! Been using it flawlessly for 4 years now. Makes transactions and bill payments sooo much easier.
This app looks like an unfinished wireframe and lacks functionality. It was infinitely easier to use the mobile website before the Piedmont required the use of the app. Feature-wise, most of the functions require you to leave the app, and many useful features like alerts when hitting a certain balance have disappeared. The only upgrades are the ability to picture deposit a check and the instant balance feature (would have rated one star if not for these features). Very incomplete. Overall a downgrade from the old mobile site.
Piedmont Advantage Credit Union’s free Advantage Access Mobile Banking application gives you the flexibility to do your banking securely from the conv...