Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kuldeep Singh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
According to iPhone Giveaway of the Day, this app normally costs ten bucks, but I got it when it was temporarily free. Except, it’s unusable, because it requires a paid subscription (yeah, not signing up for that.) So the developer wants you to pay 10 bucks for the app AND a recurring fee too. Terrible.
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| Name | Price | Type |
|---|---|---|
| Weekly Premium Subscription | $2.99 | Weekly |
| Monthly Premium Subscription | $9.99 | Monthly |
| Annual Premium Subscription | $24.99 | Yearly |
| Lifetime Premium Subscription | $49.99 | One-time |