Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗corey hoggard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to be a good app but now just shows up an ad page like a broken website so I don’t know what’s up
The app worked great at first until I received an ad that would not go away and was not in English. If it continues I can’t even use it!
No filter for wildfire info...totally overwhelming amount of active fires listed and many of them show “area burned: 0” makes it too hard to see the important information.
Active Wildfire Tracker Map is an interactive mapping application that tracks the current active wildfires in the US. The data is updated hourly and o...