Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗POPSUGAR Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fantastic! My daughter and I are going on week 2 of being quarantined and doing school online. She has to keep a log of activity so I decided to download this and give it a try. I figured we would do a lot of the yoga routines, but we have been trying all of them including kickboxing, and we are having a blast! I love that not only are there a lot or different kinds of workouts, but they vary in lengths of time so we can always fit in a workout and pick what we feel is manageable. Definitely an amazing app 😊
I absolutely love Pop Sugar Active! I have had a pass to a local gym for over 8 years, and I don’t need to pay for that anymore because of this app. I have many friends who are coaches with Beach Body, and I feel that this app is just as good as any workout videos that are available with that company. The fitness instructors in the videos are amazing, the workouts are challenging, but not too hard, and they always give a modified option if you are just starting out. I also love that the length of the workout shown is actually how long the workout is, meaning if it says it’s a 45 minute workout it’s not 30 minutes of working out with 15 minutes of stretching like some other at home workouts I’ve used. All the ones I’ve done with this app so far have had a warmup and then the full 45 minutes of actual exercise, and then they do stretches at the end of the 45 minutes. I’ve been to a lot of live fitness classes, and done a lot of at home workouts, and I think Pop Sugar is up there with my favorites. I can’t believe it’s a free app, it’s so awesome.
Please fix whatever is making this app crash al of the time. I used it several times a week until this issue starting happening recently. Restarting my IPad did not work, so I re uploaded the app. That did not work,either and I lost all my workouts I has downloaded. UPDATE: I have used the latest version of this app. The videos continued to crash at first, but that issue seems to be resolved now. However, all of my go to workouts that I saved under my profile and downloaded were just wiped out - gone! That was so disappointing. I realize that some filters were added to enable finding certain types of workouts or workouts of a certain length. But I had a variety of workouts I had set up that I would do on a rotating basis, with some of the new featured ones thrown in and substituted. This totally set me back time wise. I don’t know why the updates couldn’t have been made, while still allowing us to keep our profile workouts. Bad decision. That is why my rating did not significantly improve.
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