Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scott Hause · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Biggest need is for the calendar tab of upcoming events to be listed chronologically. If you’re signed up for a bunch of events, you have to scroll through them all because they are listed based on when you signed up for them and not by when the event date is
This app never shows my calendar and the classes I have signed up for. I have to keep a separate reminder so I don’t miss them, but also I can’t cancel the class if needed. Too many bugs and it runs slow.
The app has so many issues. Starting with not showing my active membership! To reserve anything I have to call bc it always shows available but when go into detail it says - all booked. Front desk says - available so I literally have to call to book. Inventory does not show correctly of what’s available. So I bet the company losing members just on that! It never shows me what I booked properly. And when I book I have to login to Carnival separately. How hard is it to make a simple app that works?? If I could give 0 stars, I would!!!
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