Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McGill DevTech, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is such a beautiful cause connecting people with a best friend not just a pet. I was out my first time around because I didn’t pay attention to the name. Banjo is so sweet but he is literally a baby. If your not willing to let him follow you into the shower while u bath(WAX) or even use the toilet it won’t work. He is the definition of a baby he follows u around like a lost puppy and saying it like this makes me wanna cry because he was abandoned so he has separation anxiety and I wish I could have kept him but if you have a house where your neighbors are far away or your home is sound proof he is not for you. He cries when you leave the room. Tedious is was but it was adorable when I sat on the floor for 3 hours watching tv and ever so often he’d pop his head up to make sure I was still there if I wasn’t he’d run to the door or just start barking and if u get up to leave and he can’t follow he barks.
I think the layout and design of the app is amazing. However what I find frustrating is that frequently pets that are pending adoption are left in the searchable results, and they will be listed as pending adoption for weeks if not longer. If you do actually find a pet of interest, you can apply, but there seems to be an extraordinary long delay, then very limited slots for going to actually view the animal and when you call to inquire, majority of the time even though it says your application is pending, the pet has already been adopted. Except for once when I was told the pet was already adopted, and then randomly out of the blue several months later I get a call that the pat has been in foster care and wondering if I’m interested. In my opinion, you don’t get your hopes high on the app, just try to find time in your schedule during business hours to actually attend one of the shelters
- more filters would be helpful. ie, search by rescue only, search by behavior assessment, search newest, etc. - it would be nice if the app was also combined with the foster website that has dogs available for foster. This way maybe fosters could login and input info about their foster, etc, instead of having like four apps, 2 webpages, and 16 emails to coordinate care for their foster - emergency placements should have their own filter as well - eventually could add merchandise to the app! - could have a donation button for the app! I do like the app, I think it just has room to grow.
Animal Care Centers of NYC (ACC) app allows you to search for adoptable pets right from your iPhone & iPad. As the largest open-door shelter in the No...