Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Positive Behavior Supports Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really wish there was an option to turn the timer off or make it longer, by the time I'm finished reading and comprehending what the question is asking I barely have enough time to start reading and comprehending each answer, which are sometimes complicated using complex words that take some time to figure out and understand! I'm just screenshotting each question then taking time to read and understand it in my photo app since it's too fast and stressful in this app.
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