Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chutima Busaraprapakul · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased a monthly subscription and after completing 20 questions, I found two question explanations with wrong concepts. I think this is a big issue since we are supposed to rely on experts explanations. Waiting for the app managers to answer and return my money. However, I like the timing since it helps with fluency.
This app has soo many incorrect responses that marks as correct ! And marks the correct responses as incorrect that it will confuse you with the terminology and overall fluency because you might think you are doing well, yet you are doing terribly. Or you might be doing terribly, and think you are doing great! STAY AWAY FROM IT
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