Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Association of American Colleges and Universities · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great networking with attendees. The workshops I attended were engaging and left time for speakers. I loved the Opening Plenary session and the focus on self-care. However, in order to have good self care you need to eat, and the non vegan options for the boxed breakfast lacked inclusion and sensitivity. Additionally, my registration included meals, (meals I couldn’t eat). Therefore, my institution had to pay twice for meals, talk about inequality.
****FOR ATTENDEES ONLY**** Users can take notes adjacent available presentation slides and draw directly on slides inside the app. Note-taking is also...