Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New Zealand Automobile Association Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Provides limited functionality other than for callouts. Still need physical card to scan for member benefits. Need to update app to enable barcode scanning or better still add app to Apple/Google Wallet.
Download the app tonight even though it had some bad reviews in the past. So far so good… Easy to use, membership number recognised and the fact GPS pin points you to the nearest metre is great
App easy to use, got a call back within minutes and my car problem sorted within the hour. It’s really handy
App features: - Enter your Membership details and set up the app so it’s ready to request AA Roadservice when you need it - Request a callout in a f...