Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alpha Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the new app. Everything is easy to find and it works for the most part. I understand having ads, but having an ad interrupt the song which it’s playing or while the morning showing is talking.
I’m not sure what happened, but now you can’t listen if your phone locks or if you switch to do something on your phone. The app just closes out. Kind of useless now.
I love this radio station. I catch up on the pod casts when I go to the gym, but the ads in the app come in more than 2x as loud as the podcast.
Listen to your favorite Bay area radio station on the go, in the palm of your hand. Listen for free, anytime of day with crystal clear audio quality....