Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the Bert Show, but this app is terrible. It is already very delayed, but then it will randomly rewind and replay what was just said, putting it further behind. It also will play lengthy ads in the middle of segments, so you miss out on content. It also has a tendency to not play anything at all. Developers have a lot of work to do on this app.
Every time I tried to open this app, it clicks on the first Cumulus page. I'd have to close it, double click to swipe up and close the app completely, then it would load. This happened consistently, and was very annoying. It should work the first time! I do appreciate that the first commercial was silent, but again, frustrating that I have to sit through a 30 second silent video, then a different audio commercial, just to listen to this station.
I am pleasantly surprised by the improvements they have made to this app. The songs used to sound really chippy, but the updates have made the songs sound amazingly clean! I would definitely recommend this app now.
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