Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love being able to listen to the morning show outside of the FM range & on my phone but the video ads that you need to watch everytime you open the app or pause it are ridiculous. At least make them audio ads so I can keep my phone locked and not have to wait everytime
Love the app. Recently it’s been cutting out when I’m trying to listen thru the app and then I go back to reload the stream and I get an error message “problem loading audio” or something to that affect and it doesn’t work for hours after that.
I love the app, I listen to my favorite radio station with it. But it doesn’t want to run in the background, I have to open it and and close it until it works in the background
Baltimore's Rock Radio 98 Rock. Flagship Station of the Baltimore Ravens and the Baltimore Orioles