Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Times-Shamrock Communications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My favorite radio station is fuzz 92.1 so glad they have an app
I discovered 92.1 the fuzz on a road trip to the Poconos a year ago and the station was so incredible the name stuck with me to today, when I found their app. Incredible station, awesome app.
Always on in the car.. Now whenever I can listen!!
NEPA's Best Variety, 70's 80's and 90's