Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Biswajit Behera · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The quotes are unattributed and usually lack any relevance to anything. For example, “my parents were both actors. Now my mother is a painter.” The widget no longer automatically changes nor does it change when clicked on like before
I love this new app! Quotes really hit home. I had a question and they responeded quickly! Super awesome customer service! Kudos to your developers! Could you come up with a joke app with widgets (I LOVE widgets) and notifications. And, a lifetime plan is what I like.
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