Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Radio Operations, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am so disappointed. I'm glad I checked it out before sending it to an isolated friend who can't get Christian radio in her area . She listened to KGNW 820 for years until she had to move away with family & there's no reachable radio stations up there. Had to delete it . Glad I didn't share it with her and get her excited for absolutely nothing.
This app is a nightmare - boxes popping up, haplessly being ushered to the website, commercials running into the next broadcast, unintuitive interface with too much stuff plastered all over the page. This app defies the long standing rule in advertising: KISS ( keep it simple, stupid): The schlock app. I dread using it, and I’m exhausted by the time I shut it down. I’ve come to find that the companies with the most resources (e.g., Salem Network) have the worst, most illogically-laid-out apps, with tons of garbage thrown onto the page. On the flipside, I do enjoy many of the programs on 820 AM KNGW: FOTF, David Jeremiah, Chuck Swindoll, the stellar James Boice, Adventures in Odyssey, Ravi. The app is the problem.
I live in an area where the reception is less in the early mornings and later on in the evenings..... With this new app I can listen to my favorite radio station anytime I want. It has really been a blessing. I haven't check out everything they say is possible w/the app but everything I have checked out works perfectly . Thanks very much to whoever came up w/ the idea & whoever set it up:). :) Most Sincerely, Dian VonWetzel Federal Way,WA
The new 820 KGNW-AM app Seattle's Christian teaching and talk leader. With the new 820 KGNW-AM radio app you can feed your appetite for the best tha...