Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CherryPub LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The free trial is 3 days, then they ask for $5/week. There is a free deck of questions. You can have a good sized group session, but the questions are kind of lame. Things like “name 3 types of weather”. We had 6 players and didn’t even get through the 10 point game session before switching to something else. For the price, $20/month, I can’t imagine paying more than I would for Netflix or Hulu.
I received this app free through a promotional lifetime subscription offer. Then noticed a message that says “play free until reinstalled”… so if I delete this app and reinstall it, I will then get charged?!
Yay
Think fast or lose the round! It’s 5 seconds on the clock, 1 question, and 3 answers to shout—welcome to the ultimate guessing game! This is 5 Second...
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