Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗eXp Realty · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To all my developers of this app, this has potential to be great but there’s a lot of work still. For instance when clients click on market they’re promoted to enter their home address then nothing happens when they pressed the “add” or “I’ll add later”. Come on guys, stop with the half baked products.
I thought this was a really good start. There’s a lot of features that I liked about this app. I noticed that it is possible for someone to use the app and their information feeds into your kvCore, but there’s no option for them to put their phone number in. You should at least give them the option to put their phone number in. They may expect the agent to have the phone number but there’s no guarantee the agent would.
I’m super excited we finally got an app. The concept is great however it needs more work. The client home search feature should be much easier to use. Why is it when I look for a city it has to be filtered into a sub-category? For example, if I look up Woodbridge, VA it shows up as neighborhood instead of the actual city. This doesn’t show any listings when I search this and is quite frustrating to navigate. I get the idea however the clients won’t. My feedback is the following: 1: Make the home search feature simple to use (if not, this will make us look bad. Clients will use much easier apps like homesnap, Zillow and etc) 2: Make the home page a home search page instead of a cma section. This isn’t relevant to prospective buyers. The cma section is cool however shouldn’t be the first thing I look at when I log in as a buyer. Maybe make this customizable? Simple easy to use apps are what consumers are looking for.
Experience an all-in-one homeowner portal that makes it easy for you to buy, move, sell and manage your home. 360 Home delivers a 360 degree view of...