Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Movoto · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app/site is not accurately monitoring or screening for fake/spam listings. I caught at least 4 in the past two weeks. One of which not only contacted me but scheduled a time to tour the house. Fortunately my instincts knew to block them and not go. The listing was removed the following day because it was a scam, they emailed me instructing me to cease contact. But what if someone doesn’t possess the same discernment, or doesn’t get the email in time? Someone can get scammed or even worse! I will not be using this site or it’s partner Zumper any longer, this is ridiculous and getting out of hand. I do not recommend this app, if so proceed with caution and do as much verification as possible. Also important to note, I’ve tried working this review 3 times and have gotten kicked off midway. I had to copy and paste this from my notes. Not sure why but that’s fishy too.
This app does not keep up to date. I will find a house I’d love to see and it sold 4 to 6 months ago. We all know real estate is going quick now, some apps lag by days or weeks- this one is months! Always check a listing you like on another app, it could be long gone. Also, if you own a house- you may find it listed without your permission. We were months from having our place ready to sell, hadn’t even spoken to an agent, but I was looking in this app for what was available. Found our home was listed on this app at a price that was lower than our neighborhood could support. We received spam letters addressed to “ the owner of” our address with offers for rent to own. It was creepy. It took almost a full day of being blown off by these people before I finally got someone to take the listing down. Not cool.
Movoto by OJO is by far and away the best real estate search portal on the market. It has more listings than the other guys and even more importantly, more data and insights about homes, neighborhoods and even sustainability which is very important to me. One of the best parts about Movoto by OJO is all the support you get from the OJO team after you start your search. I was paired with an OJO Concierge who helped me navigate the buying process and shop for a mortgage. Simply amazing!!
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