Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Royal College of Veterinary Surgeons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When selecting dates for CE, the app will consistently change it to the date before, example it was on the 21st, when saved it will change to the 20th. For extended dates for conferences will do same for both. Occasionally also have issue when entering length of time for CE, enter one and a half hours, will save as one. Uploading photos and documents is currently working well.
1CPD allows veterinary surgeons and veterinary nurses to plan, do, record and reflect on their continuing professional development, or CPD, in line wi...