Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest Communications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the morning show! Great music choices for the early morning get-up-and go people, but I can never find the WIKY word or other contests in your menu!
This is the most difficult app !!! It definitely is NOT user friendly!! “I tried over the last couple years to be involved with your station, I have given up”. It’s not worth my time TOO frustrating!! Morning listening every day!
Great app.
Dennis Jon Bailey and Diane Douglas in the morning, and Evansville's best variety all day.