Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hi Mum! Said Dad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quite a few problems with this app. First, it starts you off on an easy level, too easy for some users. You can’t skip levels until you’ve taken a test, which is only offered after you’ve completed a week of exercises. I had to skip a week due to illness, now the test option is gone. Secondly, if the app tells you to do 8 reps for example, you can record doing 8 or less, but not more. There’s no way to record pushing yourself. Finally, if you play any audio outside of the app, the in-app timer pauses. Because I was listening to music, the app thinks my 10-minute run took 30 seconds. Flattering but completely untrue. Overall I like the concept. The instructor voiceover counts seconds for you as you exercise, so you hold each rep for a consistent amount of time, which is useful. However I’ll probably switch to a different fitness app when I find one that functions better.
Now I have been using this app on and off as I would like to be an Infantry soldier in the coming years. This app has helped me understand where I am at in terms of my fitness and it gives me the motivation to keep going even when I feel like stopping and having a break. However, it doesn’t let you pick what exercise to do on what day, it just switches from strength to cardio and it always begins with the strength exercise and it would be more convenient for me and many other people if we could choose which day to do which type of exercise. Conclusion, this is a good app and I do defiantly recommend it, there is just a few bumps that could be improved.
So, first the good points. -app teaches you the best way to do things, like what stretches to do and how to do a cool down. -give you a plan that you can stick to, but I’d suggest you take it and do it all on your own. -strength section really good and you can put in manually what you just did -pointed out how out of shape I’ve got in the last 5 years. Bad parts. -The app doesn’t let you go out and do, let’s say a ten minutes run at the correct pass(past of 3 what ever that means) and when I took my phone out to do it. The app crashed and I lost my whole progress for that activity. In fact if it wasn’t for the fact the cardio section was so poor it would be a really good app. -doesn’t fully explain parts, like for example can I just input my own score and let the app do the tracking ? (No you can’t) and once an instructions has gone by you can’t go back if you shot past it by mistake. Concussion. Use the info given don’t bother with using it on a road run like I did it’s, too cumbersome to run with the app open. Be nice to see some work put into that one side of the app. If this is the standard of tools the army equips you with no wonder the recruitment is down. I expected a lot more from this app being ‘the army fitness app’.
100% Army Fit is a free training and fitness tool built by the British Army for prospective recruits who have an upcoming army assessment or for indiv...