Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ITF INTERNETT TRAFIKK FORMIDLING AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app to have a taxi pick us up when our cruise ship docked in Bergen. Got outside, and there was no car for us. Called them and found out our cabbie picked up someone else instead of us. App has no way to track where cabs are , and for us it was a frustrating waste of time all around.
I did not receive any confirmation on my trip via SMS. The app however saved my reservation which was easy for me to check and confirm in app. At the time of my reservation the app updated as waiting for car. When a car was found it game me an eta and number for the car with an option to call the driver. The car was a few minutes early. Will definitely use if I travel to Bergen again.
The recent ability to select size of cars is too generic. I want to have the ability to avoid cheap cars. When I’m in a physical queue I always go to Mercedes cars and purposely avoid cheap Prius’ and similar crammed cars. I rather want to pay a small premium or wait for another car than to ride in a Prius. The same goes for the ability to select pure electric cars. I want the ability to “go green” and purposely not ride in diesel hybrids or whatever. Please give us ability to avoid cars we don’t want to ride in!
Taxi with one click! If you want a taxi where you are now right away, just press the book taxi button. The rest goes automatically. Have a nice trip!...