Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thon Gruppen As · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had to try multiple times to do a simple booking. Started on my computer, but for some reason the website wouldn’t load properly. Then I tried from my work mobile. Seemed to work better, except Vipps wouldn’t work (on my personal phone), and when I tried to pay by credit card it crashed. Finally tried through the app on my private mobile, and it worked. All of my hardware/software is bang up to date OS/iOS, so the problem is clearly on the Thon side. I guess third time’s a charm, but it should have worked the first time. 🙄
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