Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CCTV international network company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a great source to watch Chinese TV channels, can’t wait for an app for Apple TV. 请开发Apple TV app!
If I was recommended by someone else saying there is an interesting program on CCTV, it is impossible to find the program. All you get is the CCTV wants you to watch, NOT what I like to watch. A brain-wash tool.
The app couldn’t use air play to Apple TV. Others are great.
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