Zutobi: Permit & Driving Prep

Zutobi AB · iOS

Zutobi: Permit & Driving Prep

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Zutobi: Permit & Driving Prep screenshot 1Zutobi: Permit & Driving Prep screenshot 2Zutobi: Permit & Driving Prep screenshot 3Zutobi: Permit & Driving Prep screenshot 4Zutobi: Permit & Driving Prep screenshot 5Zutobi: Permit & Driving Prep screenshot 6Zutobi: Permit & Driving Prep screenshot 7Zutobi: Permit & Driving Prep screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Zutobi: Permit & Driving Prep Make?

Monthly Revenue
$600.0K
Annualized estimate
$7.2M
Per Download
$6.00

Platform Performance

🍎iOS
Revenue
$600.0K
Downloads
100.0K
Rating
4.7 ★(236,616)

Rating Distribution

4.7
★★★★★
236,616 reviews
5
3%
4
1%
3
3%
2
8%
1
86%

Top Countries

🇺🇸 US🇬🇧 GB🇩🇪 DE

Rankings

Category Rank
#16
Reviews (3)▼
★★☆☆☆Kymanicastillo1/11/2021
Good but you should know your audience

First off let me give credit where credit is due, it’s a well developed app and is super simple to use. My biggest gripe however is the fact that you have to pay for it. I understand it’s difficult to develop an app and do all the research for every state and then turn around and make it completely free, but I downloaded the app in order to just see what I still know, I’m 17 and already took the test and passed. It’s a little annoying because I just wanted to go through it quickly and maybe even learn something new. The paywall is a little high, maybe drop the price down to 1.99 a week or 4.99 a month. The problem is how you can only do two “lessons” a day. I say lessons loosely because they don’t teach you much, it’s more of a pop quiz rather than teaching you the information. Granted it’s still wonderfully developed but I’d rather have a less developed app and it have lots of ads than an almost over developed app that requires a paywall. Like I said in the title “know the audience your selling to”, the marketing I got for the ad wasn’t even geared towards parents, it was to kids learning to drive. kids who need to get a permit in order to get a job should be your primary audience because people in low to middle income housing will use this much more than people in high income housing, because kids whose parents make a good living will just go to a real instructor. The cost is too high for kids to ask their parents to pay for it, anyways, good job to the development team in this one and sorry for the long review.

★★★☆☆Kiya020112/29/2020
Eh...

Okay, so I do like this app, and it’s good for helping me study for my permit test, with all of the visuals and the simplicity of each chapter. That being said, and I get that you guys have to earn your money, but please, for the love of God, don’t lock everything behind a paywall! Most people, including me, are teenagers that are going to take their permit tests soon. Most of us don’t have jobs, and I can’t even buy premium because where I live, you have to be 16 to work. I think it’s a little scummy making teenagers pay to use this app. There are so many other ways for you guys to make money. I’d rather you NOT force us to buy premium and just make people watch ads. You COULD offer premium, but that should be optional, not forced upon everyone. Also, the reminder thing doesn’t even work. I set my reminder time to a certain time, and I get reminded 2+ hours after the time that I set. Fix that please. Also, seriously? Those who don’t get premium get a daily limit of TWO LESSONS? Are you kidding me? It’s like you’re punishing those who genuinely can’t buy premium, which that in and of itself is just a horrible thing to do. And also, why would you limit the amount of ads people can watch? Don’t you WANT more money? Limiting ads to two a day won’t make you more money. The least you can do is get rid of the limited amount of lessons those who don’t have premium can do. 2 a day is atrocious and messed up, and again, feels like a punishment.

★★★★★Shhdhdkdndmwisb8/12/2020
This App Is Amazing

I literally love this app. I downloaded this app yesterday and studied all day. I took my permit test today and passed it with a perfect score. I don’t understand why everyone is complaining yes you do have to pay but there’s a 3 day free trial after that you have to pay. I did all 60 levels in one day because I had to take the test the next day. If you can’t afford it just use the free 3 day trial and memorize and much as you can. This app makes studying fun and entertaining. I couldn’t stay studying for more than 20 minutes on the Book I’ll end up falling asleep but I studied all day this this app which is shocking to me. There’s even an option to pay $9.99 a month instead of $4.99 a week. $10 a month is not expensive especially for the amount of information this app gives you! I know this a long review but I’m just in disbelief of how much I’ve learned in a couple of hours. When I first downloaded the app I literally had no clue about anything that do with driving. A Day later I passed my permit test with a perfect score. Anyways the point is I loveeee this app and give it a try!

Version History (219)▼
4.5.809/1/2026
4.5.798/25/2026
4.5.788/17/2026
4.5.778/12/2026
4.5.768/6/2026
4.5.757/28/2026
4.5.747/16/2026
4.5.726/30/2026
4.5.716/22/2026
4.5.706/15/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (4)▼
EnglishFrenchGermanSwedish
App Details▼

COULD YOU ACE YOUR DRIVERS PERMIT TEST? Join over 250,000 monthly users on the most popular DMV practice test app. It’s fast, easy and fun. It's the o...

iOS App ID
1394069110
Content Rating
4+
Min OS
16.0
Size
203.5 MB
In-App Purchases
Yes
Publisher
Zutobi AB
Sw

In-App Purchases (10)

NamePriceType
Zutobi PLUS (Weekly)$4.99Weekly
Ohio DMV prep (Weekly)$4.99Weekly
Texas DMV prep (Weekly)$4.99Weekly
New York DMV prep (Weekly)$4.99Weekly
Georgia DMV prep (Weekly)$4.99Weekly
Florida DMV prep (Weekly)$4.99Weekly
California DMV Prep (Weekly)$4.99Weekly
Zutobi PLUS (Weekly)$5.99Weekly
Zutobi PLUS (Weekly)$7.99Weekly
Zutobi PLUS (Weekly)$7.99Weekly