Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zutobi AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off let me give credit where credit is due, it’s a well developed app and is super simple to use. My biggest gripe however is the fact that you have to pay for it. I understand it’s difficult to develop an app and do all the research for every state and then turn around and make it completely free, but I downloaded the app in order to just see what I still know, I’m 17 and already took the test and passed. It’s a little annoying because I just wanted to go through it quickly and maybe even learn something new. The paywall is a little high, maybe drop the price down to 1.99 a week or 4.99 a month. The problem is how you can only do two “lessons” a day. I say lessons loosely because they don’t teach you much, it’s more of a pop quiz rather than teaching you the information. Granted it’s still wonderfully developed but I’d rather have a less developed app and it have lots of ads than an almost over developed app that requires a paywall. Like I said in the title “know the audience your selling to”, the marketing I got for the ad wasn’t even geared towards parents, it was to kids learning to drive. kids who need to get a permit in order to get a job should be your primary audience because people in low to middle income housing will use this much more than people in high income housing, because kids whose parents make a good living will just go to a real instructor. The cost is too high for kids to ask their parents to pay for it, anyways, good job to the development team in this one and sorry for the long review.
Okay, so I do like this app, and it’s good for helping me study for my permit test, with all of the visuals and the simplicity of each chapter. That being said, and I get that you guys have to earn your money, but please, for the love of God, don’t lock everything behind a paywall! Most people, including me, are teenagers that are going to take their permit tests soon. Most of us don’t have jobs, and I can’t even buy premium because where I live, you have to be 16 to work. I think it’s a little scummy making teenagers pay to use this app. There are so many other ways for you guys to make money. I’d rather you NOT force us to buy premium and just make people watch ads. You COULD offer premium, but that should be optional, not forced upon everyone. Also, the reminder thing doesn’t even work. I set my reminder time to a certain time, and I get reminded 2+ hours after the time that I set. Fix that please. Also, seriously? Those who don’t get premium get a daily limit of TWO LESSONS? Are you kidding me? It’s like you’re punishing those who genuinely can’t buy premium, which that in and of itself is just a horrible thing to do. And also, why would you limit the amount of ads people can watch? Don’t you WANT more money? Limiting ads to two a day won’t make you more money. The least you can do is get rid of the limited amount of lessons those who don’t have premium can do. 2 a day is atrocious and messed up, and again, feels like a punishment.
I literally love this app. I downloaded this app yesterday and studied all day. I took my permit test today and passed it with a perfect score. I don’t understand why everyone is complaining yes you do have to pay but there’s a 3 day free trial after that you have to pay. I did all 60 levels in one day because I had to take the test the next day. If you can’t afford it just use the free 3 day trial and memorize and much as you can. This app makes studying fun and entertaining. I couldn’t stay studying for more than 20 minutes on the Book I’ll end up falling asleep but I studied all day this this app which is shocking to me. There’s even an option to pay $9.99 a month instead of $4.99 a week. $10 a month is not expensive especially for the amount of information this app gives you! I know this a long review but I’m just in disbelief of how much I’ve learned in a couple of hours. When I first downloaded the app I literally had no clue about anything that do with driving. A Day later I passed my permit test with a perfect score. Anyways the point is I loveeee this app and give it a try!
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| Name | Price | Type |
|---|---|---|
| Zutobi PLUS (Weekly) | $4.99 | Weekly |
| Ohio DMV prep (Weekly) | $4.99 | Weekly |
| Texas DMV prep (Weekly) | $4.99 | Weekly |
| New York DMV prep (Weekly) | $4.99 | Weekly |
| Georgia DMV prep (Weekly) | $4.99 | Weekly |
| Florida DMV prep (Weekly) | $4.99 | Weekly |
| California DMV Prep (Weekly) | $4.99 | Weekly |
| Zutobi PLUS (Weekly) | $5.99 | Weekly |
| Zutobi PLUS (Weekly) | $7.99 | Weekly |
| Zutobi PLUS (Weekly) | $7.99 | Weekly |