Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗zupe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love being able to shop my favourite supplement brands in one place!
Of course I may be a tad biased... ;-) but I do think this is a great App to bring together health and wellness folks, to share their real experiences and expertise! Also some really nice items curated in the marketplace! Of course some things not working perfectly in this first version, but looking forward to it developing further!
Zupe is your guide to living well—bringing together the world's best wellbeing products, qualified experts, and real results, all in one app. Whether...