Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zora Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The value of Zora is in the ability to share things we find exceptionally cool or interesting. Being able to trade them, gift them, comment on each other’s work and contributions are all important additions that keep it from being a more sterile experience such as just walking through a gallery, limited to just observing.
Zora is where being tapped in pays. Post what you're into. Discover rising creators, posts and trends before the world catches on. Trade what's trend...