Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian Grasshoff · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate the ability to use my iPhone and not carry around a paper map and help save the planet. Map worked great.
I’ve used this one app at two different zoos. Refreshing to know that it’s all in one app and easy to use. Using the category filters to find food was perfect when my little ones got hungry for a snack. I noticed Paris Zoo was included and we’re headed there in the fall. Can’t wait to test it out there too!
Great app! Saved me so much time walking around.
Zoo Scout: Your Ultimate Zoo Companion Discover the world's most captivating zoos like never before with Zoo Scout, the premier app for zoo enthusia...