Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hafiz Haider Ali · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I honestly can’t tell you what the gameplay was like. When I started the campaign, there was an ad in the middle of the screen. I tried to move the character around even though I couldn’t see what was going on for the most part but every time i moved the joystick, it would click the ad. That has to be some of the stupidest development I have ever seen. Who puts an ad in the middle of the player’s screen.
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