Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FlashRead Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems like a boring game but when you play it for about 5 days it will start getting fun
The is just the worst!
Enemies can spawn right in front of you. Also your bullets go to only where you touch to enemies in edge of screen are hard to hit. Bullets should just go in direction of touch not directly to touch
Survive as HORDES of ZOMBIES walk around the apocalyptic town of Metropolis coming at you! Kill them all before they find you.