Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APPZITTER TECHNOLOGIES LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s simple, and I like that. However it is too simple. You can only upgrade your tower HP and the damage of the soldiers per tier (they’re all the same unit) The money you earn is used to upgrade but also to hire soldiers during the round so you never really have enough unless you grind or watch ads The bow/barista shoots automatically which is nice but can’t be upgraded.
Zombie Defense - An offline, fast-paced tower defense game. Protect your city from the attack of zombies. Discover all the 50 levels, with each level...