Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zillow.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I own Picture Perfect Properties, the official real estate media company of Palm Beach County and the surrounding areas. I’ve never had an issue with the app. The process of capturing the 3D tour is simple. I use a Ricoh Theta Z1 and I’ve never had any issues. Kudos to Zillow for the ease of use and great app design. A+
Putting together in interactive tour with just an iPhone (or a 360° cam and tripod for even better results) in just about an hour is totally possible. Once I link two rooms why not have the app automatically create an editable link back by default..? I also think that being able to add 3D-labels to objects would be great (although placing them correctly in 3D space might be a challenge). Still not sure how several panos within one room/area are supposed work when it comes to linking..? Also, none of the examples appear to demonstrate the 2D floor plan created with markers, why..? I also don’t understand why adding a pano after the fact destroys all links, seems unnecessary. But all that said, great offering for free!
This app was hard to deal with from the very beginning. It’s almost like they didn’t want to beta test before launching. Now those bugs are out, but here is why my rating is low... 1) I had to buy a used ipad because they don’t support Samsung even though Samsung is the most popular phone brand at 20% of the market and apple only at 14. 2) the user can’t edit paths when the tour is complete. Other apps allow me to edit the paths myself. Since Zillow doesn’t know where some rooms lead, you run into dead ends A LOT. 3) They aren’t improving these things, yet they also don’t allow you to embed 360 tours from other brands so you are stuck using a subpar app. 4) I have been using them since the start and had my “Zillow certification” status for 3 or 4 years. even though I am the same owner of a different company, I am forced to reapply for the cert again AND now instead of just uploading videos, they changed their rules to require 360 uploads. Why require something when people sometimes prefer not to use your app for it? The only reason I use this app is because about half of my agents want these tours on Zillow as well
Looking for a way to make your listings stand out? Zillow Interactive Floor Plans and 3D Home® Tours are a free, easy and effective way to help you bo...