Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DECODATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m having difficult time with a family situation and I talked about my situation in some detail and it actually picked up what I was going through pretty well other than some generic answers like get therapy or seek help from loved ones. The advice was actually pretty solid and made me think about the situation in a better way even if I’m still sad about it. I think this app could really help people going through hard times. I have bad anxiety and don’t really feel like talking to real people about my issues. I feel like this app can give a lot of good advice to people at the right time. All I had to do is describe what I was going through and how I felt about the situation. And it gave me loads of advice in seconds. It does seem to be really good advice I highly recommend giving it a try if you wanna rant but don’t have/ want to talk to anyone about it.
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