Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jordan Mobile Telephone Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) Zain will not hesitate to stop your account, if you exceed an imaginary limit (they set but don’t tell you about)- even if you exceed it by 1 JD. Yet Zain will take weeks and weeks to correct any mistake to refund any amount, that they incorrectly debited from your account. 2) Zain knows about, and therefore SUPPORTS, the fake MMS advertising that automatically CHARGES you REPEATEDLY every few days. This may take you a while to notice on your bill. They will eventually will stop if you call them, BUT will never refund the debited amounts. They will tell you that you approved these charges BUT PROVIDE NO PROOF.
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