Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department for Education (England) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app for tracking progress and staying up to date. It’s easy to use, well organised, and makes it simple to keep on top of everything.
Unfortunately the app is still broken. Tons of error screens and landing pages that lead nowhere. It pains me to think how much of our tax money has gone to this mess. Atrocious.
Which clown designed this? I know, the one that likes to waste the tax payer’s money.
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