Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas A&M Transportation Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No matter how many times I do what it says and swap back and fourth or restart my phone re download the app or anything else it still won’t use my location and track drives
Sometimes I’d loose points and there is no way to tell why I lost them even if I had my phone off and was going the speed limit. If it told me what it think I did wrong it’d be greatly appreciated.
Worked great till it screwed me and I lost all my points
The You In The Driver Seat App is designed to incentivize safe driving by emphasizing the fact that Responsibility has its Rewards. The app will provi...